2021-06-16
For confectionery products, large packaging
or gift sets are of course both important. But if you want to become a strong
brand in the confectionery market or quickly grow the confectionery market, you
need to plan and distribute deeply. This means that not only do you need to
launch different volumes and packaging products in the same type of hypermarket
at the same time, targeting the needs of different market segments
respectively, but you also need to launch different volumes and packaging
products in different categories and sizes of sales terminals according to the
differences in sales channels to meet differentiated consumer needs.
From the survey, it is clear that 32.1% of
consumers think that the candy is most suitable to be designed in a 3 RMB bag,
ranking first in the consumer choice ratio. This is followed by 21.4% of
consumers who think that a $5 bag would be the most appropriate. In third
place, 14.3% of consumers thought that a $2 bag would be the most suitable. At
the same time, 8.0%, 8.0%, 7.3%, and 8.9% of consumers thought that the
confectionery product was best designed in a bag of $1, $4, $6, and $7 more,
respectively, a very low consumer choice rate. The survey results show that $3,
$5, and $2 a bag candy packaging is the most suitable for consumer needs.
In many growth markets, confectionery
producers are primarily focused on improving the quality of their products.
Whether they can successfully compete with imported products, make higher
profits, or enter new markets. This requires state-of-the-art processing
technology, as the technology used is decisive for product quality. Packaging
technology for all these products complements the confectionery manufacturer's
product offering.
Domestic confectionery machinery products
and technologies are changing by the day, and the super gold mine that is the
confectionery machinery market is gradually giving off a dazzling golden glow.
Pouring machines, boiling sugar pots, melting sugar pots, sandwich machines, and
other high quality, technically advanced confectionery production lines have
been launched, both in terms of technology and grade.
Other innovations that confectionery
companies expect from manufacturers of confectionery machinery are aimed at
increasing the economy and efficiency of machines and equipment: rapid product
and packaging format changes in the shortest changeover times, easy cleaning
with low resource consumption, and a high degree of flexibility in packaging
equipment are also important, and all these solutions help to optimize energy
consumption.
Product variety, fast innovation cycles, new flavors, shapes, and functional packaging are all success factors and challenges for confectionery manufacturers. For our confectionery machinery manufacturers, it is essential to insist on product improvements and quality enhancements, to strengthen the variation and meet new customer demands.